11 simple and profitable ways to self-promote a company

Website creation

To promote and sell a product or a service, a web site is a very good means because this one is accessible all around the world. Thus it is possible to widen its clientele in the whole world by selling its services or its products on-line

A good « google » registration

A good “google” registration is the first condition to promote its company via its web site. Indeed, the customers go generally on web sites as google, yahoo, lycos by writing keywords to reach the services or the products for which they look.

Try to have an « easy » phone number (0800 801 801)

To facilitate the memorization of your phone number, this one has to be simple. This phone number easily known will allow developing loyalty of the clientele. Indeed, if a customer needs one of your services or products, he does not need to waste time to look for your number in a phone book; he already knows it by heart.

Make a press kit

So that the media speak about you (television, press, radio), it is necessary to prepare a press kit containing the main information presenting your company and what it realizes. This one will avoid that the media deform your activity.

Add a virtual business card at the end of each email

It seems to be simple but the majority of people do not think of signing their email by specifying their profession, their company name, their web site address etc . However this information is very important especially in the case of professional emails. It gives a good image of you to the customer and that allows promoting at the same time your company.

Submit its company in web directories

These Web directories are a good way of being known by the clientele that we wish to target. Indeed, it is possible to promote its company by registering it in web directory corresponding to its sector and to its domain of activity.

Create an « about us » heading

Customers who come on your web site like to know whom you are, why you decided to create this company, which are your motivations … The heading “about us” has to contain this information. This one allows promoting yourself directly.

Create a Forum and a newsgroup

By means of a forum, you help other people of the same activity sector by answering their questioning. This forum is a great way of increasing your visibility and of gaining some credibility. If your information is useful, people will want to learn more about you

Submit articles

Articles linked with your activity sector are one of the best ways to promote your web site and at the same time your company because they increase strongly your visibility. Indeed, a lot of people constantly look for free information to complete their own articles and thus they will appreciate your contributions. Thanks to these articles, you will obtain a lot of traffic on your web site.

Make a conference to speak about a new business and an industry

Organizing a conference is a very good way to promote yourself because people often look for means to improve their lives and their companies. For that purpose, they like going to conferences to learn it more on their sector. It is obviously necessary to bring a lot of business cards to increase your customer network.

Do a contest

In general, people like participating in competitions to win prizes. Organizing a contest linked with your sector can be a very good way to promote your company.